6.1Video & motion
16:9 frames for YouTube, webinars, product demos, and conference reels. Titles live in the middle 80% so platform chrome (progress bar, caption overlay) never obscures them. Start with a title card, mix in lower-thirds and stat frames, close on the outro.
6.1.1Title card · the hero.
The opening frame. Always carries the episode eyebrow, the display title, and a human credit. Use the warm variant for editorial episodes; the ink variant for product drops.
16:9 · 1920 × 1080The AI design review.
Stop making hero sections.
A twenty-minute argument, one design principle, and a before/after you can copy tomorrow.
magicblocks
Great design gets out of its own way. Everything else is decoration.
— Jay · episode 03 · 04:12
6.1.2In-frame overlays
Lower-thirds, caption cards, stat overlays, walkthrough chrome. These sit on top of b-roll or product footage — keep them in the corner, never competing with the subject.
16:9 · overlay
of teams who ship weekly use a shared component library. The other 6% are lying.
Generating the grid.
One file. One system. One source of truth.
magicblocks.ai / components
6.1.3Chapter markers & outro
Between sections, and the final goodbye frame. Chapter cards use the giant numeral as the visual anchor; the outro always carries a single CTA and the brand mark.
16:9 · dividerWhy the grid always wins.
Subscribe for weekly drops.
6.2Presentation decks
16:9 slides for keynotes, investor pitches, all-hands decks, and sales meetings. The agenda slide sits between major chapters. Stat slides earn the room — use them at most every third slide.
6.2.1Cover & dividers
The opening slide and the section breaks. Covers carry the date and venue; dividers set up the next chapter with a giant numeral.
16:9 · coverBuilding what matters.
The product roadmap.
Nine quarters, three pillars, one north-star metric.
What we'll cover.
6.2.2Content slides
The teaching slides. Three-pillar grids, big stats, customer quotes, before/after comparisons. One idea per slide — if it needs two, split it into two.
16:9 · contentShip weekly, serve daily, think monthly.
Default to dated-real, not evergreen.
One customer, one question, one answer.
Principles outlive features.
We replaced six tools with one. Our team finally ships on the same day they design.
The same customer, a week apart.
Everything in one frame.
Built by twelve people.
6.2.3Closing
The final slide. A question mark or a thank-you — never a cliffhanger.
16:9 · closeQuestions welcome.
6.4Social · portrait
4:5 for Instagram feed — the tallest format before you hit Stories. Get more content per card: longer lists, bigger screenshots, full-body author intros. Always leave the top 10% clear of dense type in case the platform crops for in-feed preview.
6.4.1Long-form set
A four-card sequence for an IG carousel — cover, steps, product, author.
4:5 · 1080 × 1350One file. One source of truth.
A thread on how we replaced six tools with one shared canvas.
magicblocks
How we do it.
- Brief in one page
- Sketch in one file
- Review in one thread
- Ship on one branch
The canvas.
magicblocks.ai / canvas
I write about design systems, shipping fast, and the boring 80% nobody talks about.
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6.5Social · story
9:16 for Instagram Stories, TikTok, Reels, and YouTube Shorts. Type bigger, padding taller (15%+ on short edges). Everything lives in the middle 70% — the top 10% gets clipped by the profile pill, the bottom 10% by the caption area.
6.5.1Story set
Hook, stat, CTA — the shortest carousel you can ship. Keep copy to one sentence per frame.
9:16 · 1080 × 1920The component library is live.
From brief to production — using a shared component library.
magicblocks.ai
Swipe up · free while in beta
Great design gets out of its own way.
— Jay, ep. 03
6.7Rules
Six editorial principles that make the templates feel like one brand instead of ten unrelated posts.
Rules for media
.m-big atom). Proportional figures jitter against each other — they read as typos, not data.
6.3Social · square
1:1 for LinkedIn feed, X, Instagram feed, and carousel posts. Every carousel needs three beats: a hook card, teaching cards, and a CTA close. Alternate surface families within a post, never gradients adjacent to gradients.
6.3.1Carousel set · five habits.
Reads as a full carousel when swiped left-to-right. Hook → numbered tips → do/don't → stat → quote → list → CTA.
1:1 · 1080 × 1080Five habits that broke my design career.
magicblocksDesigning for portfolios, not people.
Your mom won't hire you. Your PM won't ship it. Design for the work, not for the shots.
Reviewing in Figma, always.
Review in the browser. Shipped designs live there. Everything else is a rehearsal.
Naming components.
Shipping speed when design and code share a single file.
The best designers I know are the ones closest to the code.
What to cut first.
Follow for design every Tuesday.
Five habits. Cut them.